August 4, 2008
IOC launches Beijing 2008
Olympic Games online Channel
The IOC will launch an online Channel to broadcast the Beijing
2008 Olympic Games in 77 territories across Africa, Asia and the
Middle East, including India, Republic of Korea, Nigeria and Indonesia,
it was announced today.
From 6 August 2008, the IOC will broadcast a selection of Beijing
2008 Olympic Games clips as Video On Demand (VOD). The IOC’s
Channel will be available on YouTubeTM, geo-blocked within each
territory, at: www.youtube.com/beijing2008
The IOC’s Channel will be accessible in territories where
digital VOD rights have not been sold or have been acquired on a
Olympic Broadcasting Services (OBS), a wholly owned subsidiary
of the IOC, will produce regularly updated Olympic content. The
package will include highlights, news and daily clips of the competitions,
available throughout the 17-day period of the Games.
After online broadcast coverage was made available in a handful
of territories for Athens 2004, and in 23 territories for Turin,
Beijing 2008 marks the first time that digital media coverage will
be freely available across the world provided by the rights-holding
broadcasters and/or directly via the IOC’s Channel.
IOC Director of Television and Marketing Services, Timo Lumme said:
“The IOC’s priority is to ensure that as many people
as possible get to experience the magic of the Olympic Games and
the inspirational sporting achievements of the Olympic athletes.
For the first time in Olympic history we will have complete global
online coverage, and the IOC will have its own broadcast Channel
and content production facilities. The IOC’s Channel will
make fantastic Olympic footage available where young generations
of sports fans are already going for online entertainment, and will
complement the footage offered in these territories by our broadcast
partners across all media platforms.”
By offering an abundance of freely available content across media
platforms around the world, including over the internet, the IOC
believes it is limiting the risk of piracy infringements.